Caffeinated customers are the happiest customers.

 

Coffee is a staple for many dining customers, whether in a hotel, a bakery, or a fast-food chain. Adding coffee to your menu—not just any coffee, but exceptional coffee—keeps your customers happy.

If you’re not sure yet, here’s what to keep in mind.

• You don’t need to be a coffee expert to get started. The right equipment and training are all you need.
• Offering coffee as a meal deal can increase your average order value. Consider selling it as a complementary addition to your meals or pastries. So, how do you get started?

Assess your space

You'll need equipment such as commercial-grade coffee machines, grinders, and more to serve coffee. Ensure easy access to water, electricity, and cleaning tools when planning your space.

Curate your menu

If you are a coffee-lover yourself, you will find this task exciting. You can start with the basics first like espresso, latte, cappuccino, and one signature coffee. You can always add to your menu along the way.

Estimate the volume

How many customers do you expect to serve each day? Think about the type of coffee you offer so you can figure out how many cups and tools you need to buy.

Equip your staff

Invest time and money in training your staff to make great coffee. They represent your business, and proper training helps ensure that customers receive the best and fastest service.

Here’s how to choose the right coffee machine for your business.

• Low Volume (less than 50 cups/day): A semi-automatic espresso machine or a high-quality drip coffee maker works well.
• Medium Volume (50–150 cups/day): A fully automatic espresso machine with programmable settings is ideal.
• High Volume (150+ cups/day): Invest in a dual-group espresso machine or a commercial-grade brewer.

Now that you have the equipment, how do you source the best coffee beans?

• Think about the type of food or pastries you serve. Make sure the flavors you offer go well together.
• Serve your customers great coffee to make them feel special. Choose specialty coffee for a more high-end experience.
• Work with coffee experts who have the right experience to help you. Look for Q-Graders, who are certified coffee tasters. If you're unsure what to include on your menu, these professionals can assist you.

Here are some sample coffee equipment for starters.

• Machine: Medium-volume espresso machine.
• Grinder: High-quality burr grinder for consistent grounds.
• Beans: A mix of single-origin options and blends. Add-Ons: Milk frother, syrups, and non-dairy options.

This setup is versatile and covers most customer preferences.

To outshine your competition, serve the best coffee that pairs well with your meals or pastries. Peach Coffee Roasters can help you achieve this. We also provide setup and maintenance for your equipment. Additionally, we offer training to keep your customers interested in your products.

Focus on running your daily operations, and we’ll be your coffee guys. We have over 30 years of experience in the coffee industry and 20 years of running coffee shops. We understand your business just like we understand ours.

Our team has three certified Q Graders, which means every batch of our coffee meets high specialty-grade standards. We only roast what you need to ensure you get the freshest beans.

Learn more about Peach Coffee Roasters’ partner program here.